About the job

With a start-up spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. We dream in digital, dare in reality, and reinvent the ways companies work to make an impact far bigger than just our bottom line. We’re harnessing the power of technology and humanity to create meaningful transformation that moves us forward in our pursuit of a world that works better for people. Now, we’re calling upon the thinkers and doers, those with a natural curiosity and a hunger to keep learning, keep growing., People who thrive on fearlessly experimenting, seizing opportunities, and pushing boundaries to turn our vision into reality. And as you help us create a better world, we will help you build your own intellectual firepower. Welcome to the relentless pursuit of better.

We are inviting applications for the role of BA, Adobe Analytics

Responsibilities

• Design & develop Adobe Analytics solution & technical implementation, along with documentation for web and app platforms.
• Own tagging stories for projects spanning across multiple domains - Proactively communicate and collaborate
• Administer the Adobe Analytics product - variables, processing rules, classifications, marketing channels, data feeds, Mobile Services, integrations, etc.
• Self-starter who can take a project from start to finish with minimal direction.
• Create dashboards and ad hoc reports showcasing present trends, progress rate against established KPIs, goals, and lead generation activities
• Analyze to identify traffic trends, abandonment issues & opportunities involving site conversion rates.
• Analyze website traffic (segments) to better understand user experience & conversion based on factors like source, channel, visitor frequency, location, etc

Qualifications we seek in you!

Minimum Qualifications

• B.S Computer Science or related degree, Masters preferred.
• Good experience in Digital Analytics field
• Experienced with Tag Management Systems (DTM, Adobe Launch, Google Tag Manager, Tealium)
• Expert in data layer design, and effective utilization of event-driven data layers
• Experienced in debugging client-side applications (Adobe debugger, Charles, Fiddler)
• Knowledge of web page fundamentals such as DOM load events
• Tagging experience via JavaScript

Preferred Qualifications

• Able to effectively communicate and collaborate with both IT and business stakeholders
• Experience in managing and delivering analytics projects
• Experience working with teams in different geographic locations
• Experience with Adobe Target a plus

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Job

Business Analyst

Primary Location

India-Bangalore

Schedule

Full-time

Education Level

Bachelor's / Graduation / Equivalent

Job Posting

Apr 10, 2023, 1:50:59 PM

Unposting Date

Ongoing

Master Skills List

Operations

Job Category

Full Time