Brand Executive Job Description

We are looking for a talented candidate with 2-3 years of experience in marketing. The ideal candidate will be passionate about marketing and is someone who is diligent, organized, and not afraid to share ideas. He/she has strong communication and operational skills and brings forth a strong drive to drive ideas to execution. The ideal candidate has experience in the organisation of marketing events and has a keen interest in brand building.

The goal is to create demand for our products and drive consideration for the same within our TG along with continuously striving to build a brand that consumers love and trust.

• Execute and ideate on efficient and intuitive marketing events based on the brief shared by internal business teams.
• Execute advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events .
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Coordinate efficiently with the internal business teams to understand their requirements, challenges , the communication objective and devise how to meet their targets via effective marketing strategies and campaigns..
• Liase with internal verticals like social media, content, performance and digital marketing to execute the most effective marketing campaigns across categories via powerful communication and ideas.
• Maintain relationships with media, partners, agencies and effectively communicate the company’s objectives.
• Monitor progress of campaigns using various metrics and submit reports of performance.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Negotiate to the best of one’s ability on the lines of finances, overall marketing objective and single minded propositions

Requirements

• Proven experience as marketing executive for a minimum of 2-3 years
• Good understanding of marketing campaigns and the operational force that goes behind each of them.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Familiarity with social media and digital platforms.
• Excellent communication and people skills.
• Strong organizational and time-management abilities including event management.
• Creativity and commercial awareness.
• Ability to think creatively and guide the agency according to the best insights and brand salience.
• MBA/BA in marketing, business administration or relevant discipline.