ob Description

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (COVID-19), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

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Business descriptor

Global Communications, designs and implements communications strategies which support HSBC’s business objectives, in line with our values, and enhance and protect our reputation among key stakeholders

Job Profile

Role Purpose

• We are currently seeking an experienced professional to join the Global Communications team in Mumbai. The purpose of the role is as detailed below:
• Using insight from internal and external measurement, the role holder acts as a local representative of the Global Communications function, providing communications advice and execution for their respective countries in support of HSBC’s strategy, purpose and values
  
  

Principal Accountabilities

• Responsibilities encompass the full spectrum of communications activities managed by the Global Communications function, including: building and protecting HSBC’s reputation: using insight to drive discussions and communications planning; and creating engaging content

Key activities and decision making areas

Impact on the Business

• Building, protecting and promoting our reputation
• Creates and builds relationships with external stakeholders that will take an interest in, and want to talk about HSBC, whether positively or negatively (e.g. media, trade bodies)
• Utilises media relationships to deliver coverage for relevant Global campaigns and positioning for the global businesses that reinforces HSBC’s leadership on priority global themes
• Identifies opportunities for cross-border and cross-business media activity in support of key trade/business corridors or collaboration efforts
• Responds quickly to a crisis, escalating appropriately and advising the business on reputation risk, calmly guiding them through what they should and should not communicate
• Uses media measurement to inform and guide media activity
• Delivers global employee campaigns locally ensuring the messages match HSBC’s values and resonate appropriately with the relevant audiences, adjusting them accordingly for country audience
• Strict adherence to the global Media Relations Governance Policy
• Using insight to drive discussions and communications planning
• Collates existing insight from HSBC’s internal measurement (Snapshot, Exchange and Global People Survey) to inform decision making and prioritise communication activity
• Identifies themes and issues from multiple sources and pulls it together into a concise and insightful summary
• Utilises research and develop insights to provide communications counsel and help inform Country ExCo debate, decision-making and strategy
• Creating engaging content
• Identifies stories, pictures or metaphors that will help bring information and data to life in a way that will resonate with the audience ensuing alignment to Global Business/Function strategy and priorities
• Understands the benefits and drawbacks of different communications channels and identifies and selects which to use and when
• Ensures content and messages are regularly updated in order that they remain valid

Customers / Stakeholders

• Proactively builds relationships with key local stakeholders, using expertise to provide communication insight to Country ExCo/leadership team
• Communicates in an honest and open way to establish rapport ad build useful relationships with people in or outside the function and/or HSBC as part of day-to-day work
• Collaborates with the regional and global Communications teams and other key stakeholders

Leadership & Teamwork

• Personally demonstrates a high standard of HSBC’s values by leading by example, taking accountability and encouraging others to do the same
• Plans and priorities work to ensure they are in line with business needs and that resources are used effectively, efficiently and in a timely manner
• Recognises when colleagues are under pressure and readily supports them
• Proactively shares knowledge and best practices across the function in the region

Operational Effectiveness & Control

• Builds budgets, financial plans and forecasts with supervisory assistance within country
• Maintains accurate financial information, monitoring spend against expenditure
• Ensures adherence to all Communications governance and policies
• Complies with Group policies and procedures and maintain all required records
• Encourages people to question their own or others actions in the best interests of HSBC and all stakeholders, and supports them in doing so
  
  

Requirements

Minimum Graduation or as required for the role,

• Broad knowledge of communications trends and international best practice
• Strong country communications experience and understanding of the financial sector, media environment and culture
• Proven ability to operate within a global matrix and prioritise competing demands
• Proven ability to align to a global strategy, whilst maintaining an awareness of local sensitivities and nuance
• Strong storytelling and presentation skills and ability to produce clear, engaging narrative
• Strong interpersonal skills and personal presence/credibility with senior stakeholders
• Strategic planning and project management skills
• Proven ability to deal with ambiguity and pressurised situations
• Proven crisis management skills

Useful Link

Link to Careers Site: Click HERE

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Issued by The Hongkong and Shanghai Banking Corporation Limited, India